Dove established its firming that is new shower skincare variety of services and products, employing Lexis to conduct a PR campaign. Whenever Lexis learned that the campaign’s advertisements utilized women that are real a selection of human anatomy forms, in place of professional models, it chose to make use of the advertisement being a news hook to build protection. Goals
To push product product sales of Dove. To mention to people who Dove’s advertising is groundbreaking and it is good for females’s self-esteem.
Strategy and Plan
The group ended up being conscious that no matter how striking the advertising ended up being, pictures alone wouldn’t be sufficient to stir up media interest. Continue reading Campaign: Dove campaign a good start for genuine females – Marcoms