Included in the XVI April Global Academic Conference, HSE hosted a joint symposium associated with the worldwide Alliance of advertising & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in worldwide advertising & Management’, the big event aimed to advertise cooperation that is academic scholars doing work in the areas of advertising and administration in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this joint symposium. The guts for Sustainable heritage & provider of Yonsei University and Korea Economy & Management developing Institute had been lovers.
Professor Kim, Executive Secretary of Korean Scholars of Marketing Science, and Professor Ko, President of worldwide Alliance of advertising & Management Associations were among the list of organizers associated with the occasion. Professor Kim explained that the symposium ended up being conceived through the 2014 Global Marketing Conference in Singapore. A unique session called Marketing in Russia had been arranged, primarily by teachers from HSE, and it also had been thought that it could be a good concept to keep a joint symposium at HSE in Moscow.
‘For GAMMA, it’s the first ever attempt to arrange educational tasks in Moscow. The theme of y our symposium that is joint is and Asian perspectives in advertising and administration, ’ said Professor Kim. Continue reading Joint Symposium Seeks to create Bride. The region of Russian advertising is extremely strong in business-to-business advertising.